AASA - Providing leadership and advocacy for architectural education in Australasia

Luke Rainsfield

Victoria University of Wellington

Inspired by the number of member schools within the Association, this design seeks to express these connections by creating a continuous typographical symbol from the AASA acronym. While visually simple, subtle tweaking creates a smooth transition between individual letters, making the design read as a single form without losing legibility, with the stacked letters condensing the overall design and providing a sense of movement/agileness that perhaps the current AASA logo is trying to convey.