AASA - Providing leadership and advocacy for architectural education in Australasia

Natasha Maher

Griffith University

The purpose of this design is to update the current logo for the Association of Architecture Schools of Australasia (AASA) and to establish a new identity for the organisation that compliments the new website and other various outputs. This submission aims to remain simple, sophisticated and fun. These three key ideas work together to create a logo that is timeless and appropriate. Due to the simple nature of the logo, it can be applied to all mediums, formats and unlimited colour schemes. Both portrait and landscape versions of the logo express the organisation’s letter mark clearly and professionally. The expression of the website is enjoyable and simple, with basic geometric shapes and cohesive colours. The geometry of the letters was adapted to a simple pattern and was finalised through a series of iterations.