AASA - Providing leadership and advocacy for architectural education in Australasia
University of Western Australia
The Association of Architecture Schools of Australia (AASA.) urgently requires a holistic brand revitalisation. Central to such a design reactivation is fusing the brand’s core values, of energising quality education and linking practice to service, with a refined letter mark logo. The following logo design proposal distils the essence of the acronym through geometry and implementing strong use of controlled line weights to emphasis the “Association” overarching stability and support of “Architecture Schools of Australia”. “Schools” is the defining factor amongst the A’s of Association, architecture and Australia. The design is directly influenced by axonometric analytical diagrams to express clarity and accessibility to all walks of life associated with AASA.